This is the first and most important Pillar of Wealth. Without adequate protection, you will be vulnerable to the nasty effects of one or more chance misfortunes, which will cause you to suffer unnecessary and tremendous financial losses. Our planning helps to reduce the negative impact of unplanned misfortunes and ensure that your lifestyle remains unaffected as much as possible thereafter.view more >>

The second Pillar of Wealth analyses your general financial health, such as cash flow and debt position. A net positive cash flow with no overcommitted liabilities is considered healthy. We will advise you how to effectively manage your cash flow and suggest ways to reduce, or avoid, unnecessary borrowing.view more >>

The third Pillar of Wealth drives you towards meeting your long term financial objectives through accumulation. In Singapore, the two most common needs are Retirement Funding and Children Education Funding. We will help you develop a realistic and achievable program to meet these needs.view more >>

The fourth Pillar of Wealth maximises the growth potential of your assets. We help you develop an investment program that is appropriate to your unique situation, yet will grow at a rate you desire. With the help of our proprietary tools, you stand a better chance of enhancing your investment return, thereby fulfilling your long term financial dreams.view more >>

This fifth and final Pillar of Wealth looks at preserving and distributing your estate. The only certainty in life is that it will not last forever. We will help you develop an effective and efficient estate plan so that your legacy will be well preserved and distributed according to your wishes.view more >>

  • Wealth Protection
  • Wealth Maintenance
  • Wealth Accumulation
  • Wealth Enhancement
  • Wealth Distribution

Eugene Tay

Senior Consultant
MAS Rep No. TTK200062801

My Specialities
  • Personal Risk and Financial Management
  • Investment Management
  • Retirement Planning

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About Me

At the age of 14, Eugene was forced to understand the value of money due to his father’s chronic illness; he was diagnosed with Type 1 diabetes, also known as insulin-dependent diabetes. Despite the illness, his father single-handedly raised the family of 5 as a Bus Captain.

Upon completing his full-time National Service, Eugene chose to acquire the skills to be a qualified Financial Advisor. He strongly believes that everyone should realize the importance of personal risk and financial management. Hence, advocating financial literacy became his mission ever since.

Eugene started his journey in the banking industry. Today he is proud to be part of Financial Alliance as a Representative of an Independent Financial Advisor (IFA).

With the knowledge and expertise acquired, he went on to create an easy guide for his clients called "MAPpED Your Way to Financial Independence". His guide is based on Financial Alliance's model "The 5 Pillars of Wealth", that encompasses all the essential elements of an individual‘s financial planning needs.

He also went to create a 4-step approach for his practice with a tagline "Manage RISK, Make Happy Endings". The approach allows clients to better understand the importance of adequate insurance coverage throughout a lifetime.



My Specialities

  • Personal Risk and Financial Management
  • Investment Management
  • Retirement Planning


Educational Qualification
  • Bachelor of Science in Business and Management Studies