This is the first and most important Pillar of Wealth. Without adequate protection, you will be vulnerable to the nasty effects of one or more chance misfortunes, which will cause you to suffer unnecessary and tremendous financial losses. Our planning helps to reduce the negative impact of unplanned misfortunes and ensure that your lifestyle remains unaffected as much as possible thereafter.view more >>

The second Pillar of Wealth analyses your general financial health, such as cash flow and debt position. A net positive cash flow with no overcommitted liabilities is considered healthy. We will advise you how to effectively manage your cash flow and suggest ways to reduce, or avoid, unnecessary borrowing.view more >>

The third Pillar of Wealth drives you towards meeting your long term financial objectives through accumulation. In Singapore, the two most common needs are Retirement Funding and Children Education Funding. We will help you develop a realistic and achievable program to meet these needs.view more >>

The fourth Pillar of Wealth maximises the growth potential of your assets. We help you develop an investment program that is appropriate to your unique situation, yet will grow at a rate you desire. With the help of our proprietary tools, you stand a better chance of enhancing your investment return, thereby fulfilling your long term financial dreams.view more >>

This fifth and final Pillar of Wealth looks at preserving and distributing your estate. The only certainty in life is that it will not last forever. We will help you develop an effective and efficient estate plan so that your legacy will be well preserved and distributed according to your wishes.view more >>

  • Wealth Protection
  • Wealth Maintenance
  • Wealth Accumulation
  • Wealth Enhancement
  • Wealth Distribution

Kenny Hay 夏伟强

MAS Rep No. HHK300186747

My Specialities
  • Investment Planning & Management
  • Risk Management
  • Insurance Portfolio Restructuring
  • Cash Flow Management
  • Loan Management

Click here for the full list of my specialities >>

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About Me

I believe in saving for a rainy day and preparing for the future.

I provide the following financial planning services:

  • Investment management
  • Risk management
  • Loan management
  • Retirement planning
  • Wealth enhancement
  • Estate planning

I provide the following business risk management planning services:

  • Public liability
  • Fire insurance
  • Work Injury Compensation Act (WICA)
  • Foreign Worker Medical Insurance (FWMI)
  • Foreign Worker Bond

I joined Financial Alliance Pte Ltd's La Confiance team in September 2014.

La Confiance provides strong support to each team member and is versatile in every aspect of the planning.

Find out more about La Confiance (representing Financial Alliance) news & clients' events on



My Specialities

  • Investment Planning & Management
  • Risk Management
  • Insurance Portfolio Restructuring
  • Cash Flow Management
  • Loan Management
  • Retirement Planning
  • Wealth Enhancement
  • Estate Planning
  • Business Risk Management Planning
  • Corporate Employee Benefits Schemes


Educational Qualification
  • Bachelor of Engineering (Electrical and Computer Engineering), Queensland University of Technology, Brisbane, Australia