This is the first and most important Pillar of Wealth. Without adequate protection, you will be vulnerable to the nasty effects of one or more chance misfortunes, which will cause you to suffer unnecessary and tremendous financial losses. Our planning helps to reduce the negative impact of unplanned misfortunes and ensure that your lifestyle remains unaffected as much as possible thereafter.view more >>

The second Pillar of Wealth analyses your general financial health, such as cash flow and debt position. A net positive cash flow with no overcommitted liabilities is considered healthy. We will advise you how to effectively manage your cash flow and suggest ways to reduce, or avoid, unnecessary borrowing.view more >>

The third Pillar of Wealth drives you towards meeting your long term financial objectives through accumulation. In Singapore, the two most common needs are Retirement Funding and Children Education Funding. We will help you develop a realistic and achievable program to meet these needs.view more >>

The fourth Pillar of Wealth maximises the growth potential of your assets. We help you develop an investment program that is appropriate to your unique situation, yet will grow at a rate you desire. With the help of our proprietary tools, you stand a better chance of enhancing your investment return, thereby fulfilling your long term financial dreams.view more >>

This fifth and final Pillar of Wealth looks at preserving and distributing your estate. The only certainty in life is that it will not last forever. We will help you develop an effective and efficient estate plan so that your legacy will be well preserved and distributed according to your wishes.view more >>

  • Wealth Protection
  • Wealth Maintenance
  • Wealth Accumulation
  • Wealth Enhancement
  • Wealth Distribution

Our Guiding Principle

Our Guiding Principle can be best summarised as the 3Cs

Company’s Mission

The Company has a vivid mission to provide an unparalleled level of financial advice and service to our Clients through our well-trained Consultants who possess the right Core Values. The Company drives this mission by recruiting Consultants with integrity & good attitude, training them to enhance their competency and constantly instilling in them high standards of professional conduct.

Core Values of our people

Our Consultants carry out the bulk of our financial advisory services. To best serve our Clients, we inculcate these Core Values in our team of Consultants:


By internalising the Core Values, our Consultants will go on to build meaningful and long-lasting relationships with our Clients. Our greatly expanded client base is a ringing endorsement that we are doing the right thing.

Client Interest as the ultimate focus

We are in a noble profession where our products and services, if properly applied, will create immeasurable value for our Clients. Our Clients' interests are thus paramount, and we make sure our recommendations are aligned with their needs and constraints

Financial Alliance Pte Ltd was incorporated in 1993 and secured the Investment Advisory license in 1999. We obtained a new financial advisory license with the introduction of the Financial Advisers Act (FAA) in October 2002.