This is the first and most important Pillar of Wealth. Without adequate protection, you will be vulnerable to the nasty effects of one or more chance misfortunes, which will cause you to suffer unnecessary and tremendous financial losses. Our planning helps to reduce the negative impact of unplanned misfortunes and ensure that your lifestyle remains unaffected as much as possible thereafter.view more >>

The second Pillar of Wealth analyses your general financial health, such as cash flow and debt position. A net positive cash flow with no overcommitted liabilities is considered healthy. We will advise you how to effectively manage your cash flow and suggest ways to reduce, or avoid, unnecessary borrowing.view more >>

The third Pillar of Wealth drives you towards meeting your long term financial objectives through accumulation. In Singapore, the two most common needs are Retirement Funding and Children Education Funding. We will help you develop a realistic and achievable program to meet these needs.view more >>

The fourth Pillar of Wealth maximises the growth potential of your assets. We help you develop an investment program that is appropriate to your unique situation, yet will grow at a rate you desire. With the help of our proprietary tools, you stand a better chance of enhancing your investment return, thereby fulfilling your long term financial dreams.view more >>

This fifth and final Pillar of Wealth looks at preserving and distributing your estate. The only certainty in life is that it will not last forever. We will help you develop an effective and efficient estate plan so that your legacy will be well preserved and distributed according to your wishes.view more >>

  • Wealth Protection
  • Wealth Maintenance
  • Wealth Accumulation
  • Wealth Enhancement
  • Wealth Distribution

Sophia Foong

Senior Consultant
MAS Rep No. FSX300093570

My Specialities

Provides independent financial advice in the areas of:

  • Protection Planning
  • Insurance Review
  • Investment Planning
  • Retirement Planning

Click here for the full list of my specialities >>

Mobile App for Retirement Income Solution

career in financial advisory firm

FAPL upcoming events

Our core Services and Solutions Online and Quick Quote

Personal Financial Advisory

Corporate Financial Advisory

Retirement Income Solution

Get your Motor Insurance at a great price

Going away?
Find out great deals on Travel Insurance

Find the Right Personal Accident Coverage for You and Your Family

Upcoming Events


Contact Me


Name: *
Contact No.: *
Email: *
Message: *
Math question *
1 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

About Me

When looking for good financial advice, always look for an adviser who directly represents your interest instead of one who is a representative of a specific financial product company. That way, you have a better chance of getting an unbiased review and recommendation.

Financial Alliance is the largest independent financial advisory firm in Singapore. We focus directly on our clients' interest, and we do not work on any product promotion program with any specific product provider (Insurance Companies).



My Specialities

Provides independent financial advice in the areas of:

  • Protection Planning
  • Insurance Review
  • Investment Planning
  • Retirement Planning
  • Estate Planning
  • Business Succession
  • Company Employees Benefit Programs


Awards/Recognition received

  Awards/Recognition received
  • Financial Alliance Quality Class (Eminence Class), 2012 & 2015